About rAge
| Dates | 2 - 4 October 2009 |
| Times | Friday: 10:00 - 18:00 | Saturday: 09:00 - 18:00 | Sunday: 10:00 - 16:00 |
| Venue | The Coca-Cola Dome Corner Northumberland Road & Olievenhout Avenue Northgate Johannesburg http://www.thedome.co.za |
| Tickets | Entrance tickets to the rAge Expo
Day ticket - R50.00 per person Weekend Ticket - R80.00 per person Family Pass Ticket (2 adults & 2 children) - R160.00 per family Kids under 6 are free Entrance tickets to the NAG LAN @ rAge NAG LAN ticket price - R250.00 per person for the whole weekend (includes free access to the Expo) |
- To download the latest floorplan click here
- In addition to floor space, a variety of sponsorship packages are available. Please contact a sales representative for more information or e-mail us.
- To download a Report Back on rAge 2008 click here
- For travel and accommodation information click here
- To download a map overview of The Dome and GPS co-ordinates click here
What is rAge?
rAge is South Africa�s leading computer, gaming and technology expo. This annual event brings together the most popular and cutting-edge games, technology, gadgets and products under one roof. The expo allows visitors to get some hands-on time with and a close-up look at the things they love and desire most. The expo has enjoyed an average year-on-year attendance growth of 30% and exhibitor growth of 20%, making it the biggest and fastest-growing expo of its kind in the country. rAge, now in its seventh year, is set to improve on these already impressive statistics with an expected attendance of well over 20,000 visitors this year.
Perfectly positioned to take advantage of pre-Christmas sales and marketing campaigns, the expo is a not-to-be-missed event on the South African gaming and technology industry calendar.
Review: rAge 2008
rAge 2008 was attended by an incredible 18,440 visitors. 2008 was the expo�s sixth successful year of showcasing the most popular and cutting-edge computer and videogames, technology, gadgets and lifestyle entertainment products. rAge also hosted the NAG LAN, which is the biggest gaming LAN in South Africa (1,800 gamers), with all tickets sold out in less than two weeks. The event�s centrepiece was a three-sided stage where international game developers demonstrated and previewed upcoming games, and gamers tried their hand at being Guitar Hero World Tour stars. Competitive events, prize-giveaways and product launches also drew large excited crowds. In terms of the media, around 200 journalists attended and reported on the event. The attendance figures showed an 8% increase over the previous year�s figures, while the 91 exhibitors and sponsors occupied a jam-packed floor space, which was up by 12% on the 2007 floor plan.
Why technology and gaming?
The digital home entertainment industry has been changed forever by videogames. Those strange machines that went plink and plonk in the past are dominating what people are doing in their spare time. For the first time in history, global videogame sales have outperformed DVD and Blu-ray movie sales. This is a compelling argument that the gaming industry is on the move and in the right direction. When Grand Theft Auto IV was released in 2008, it outperformed the Hollywood blockbuster Iron Man by around $300 million in their respective weeks on sale.
According to Media Control GfK International, global videogame sales reached $32 billion in 2008, and are predicted to grow by 12% to $36 billion in 2009 (this excludes rental revenue). DVD and Blu-ray sales are expected to decline by 4% to $27 billion. These figures highlight that the videogame industry is and will be the leading form of home entertainment in the future*.
Gamers fuel this multi-billion dollar industry, and if there�s one thing they love second only to gaming, it�s their technology. To cater for them, rAge also features products and services ranging from high-end computer hardware to handheld consoles, and from mobile technology to LCD monitors and home theatre systems. rAge is an expo for anyone interested in entertainment and leisure technology.
* This is calculated for home entertainment. The entire Hollywood machine (including theatre revenue, movie sales and rental) still eclipses the videogame industry.
Who owns rAge?
rAge is owned by Tide Media, the publishing company that also owns the technology publications, SACM (SA Computer Magazine) and NAG magazine. Tide Media prides itself on being the premier publisher of entertainment and leisure technology publications in South Africa.
Who attends rAge?
rAge attracts a broad audience, from avid gamers, tech junkies, computer enthusiasts, and families just looking for a fun day out. This audience, which ranges from 12-year-olds to 40-year-olds, comes to rAge to spend their time and money on what they love and on what makes them tick: to experience technology of all sorts, play the latest games on display, and enjoy an exclusive look at what�s coming in the months ahead. rAge appeals to anyone who�s into the fun side of technology.
Why exhibit at rAge 2009?
The niche market to which rAge caters cannot be ignored, and rAge, now in its seventh year, is perfectly positioned to offer exhibitors a unique opportunity to market and expand awareness of their brands and products to an ideal and captive audience.
This expo is fast becoming an important marketing tool for brands, products and services aimed at casual and hardcore gamers, computer enthusiasts, the youth and technology conscious families. The expo is a fantastic opportunity to debut new products, promote unique concepts and showcase existing technologies. For retailers, the expo�s the perfect place to build awareness and interact face-to-face with consumers.
Gamers and computer enthusiasts are a discerning group of consumers for companies to target - they are media literate, switched on and extremely passionate. rAge is the ideal opportunity to engage with highly motivated buyers and to nab their interest in a specific brand.
Primary product categories
PC enthusiast hardware, gaming peripherals, PC and console games, mobile computing, digital lifestyle gear, home entertainment technology, trading cards, board games, figurines, anime, comics, gaming apparel.